When you’re importing to Power Editor, it will tell you exactly where any mistakes exist, so you can easily look back to see where anything went wrong. Pay close attention to the first few campaigns you create, and test some imports before you spend a lot of time on dozens of different campaigns.
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The first step to using the import/export feature is to download either a blank template or a template that already has one or two ads in it. Smaller campaigns need not apply, as this feature is made for advertisers who are running dozens and hundreds of ads at once, typically with slight variations and A/B tests of ads that are very similar to previous campaigns.
Possibly the biggest time-saving feature in Power Editor is the ability to import and export bulk campaigns. Here are a few of our favorite features that you might not have discovered yet. Many of these features simply aren’t available to users of Facebook’s regular Ad Manager, meaning that Power Editor users have the opportunity to be more effective.
That’s why they’re constantly adding great new features to Power Editor that enable advertisers to quickly, easily, and successfully reach their target audiences. So, as you could expect, Facebook is always looking for new ways to entice advertisers to spend ad budgets on Facebook. In 2013, advertising accounted for approximately 88% of all of the social network’s revenue. This may not be a surprise, but advertising is Facebook’s largest revenue-driver. Note: this post went live in 2015 - Facebook Ads have changed quite a bit since then, but we've left the article live in case it's a useful "historical" reference.